Should you buy Squishmallows Micromallows Mystery Plush Series 2? The short answer is yes—if you enjoy collecting surprises and can live with the randomness. This mini plush series is not a risky new line; it is another extension of a well-established brand. To understand why, look at the track record behind the Squishmallows name, the appeal of its soft and varied designs, and how Series 2 fits into a larger collection universe. That context makes the purchase decision smarter.
Start with the Brand's Track Record
Squishmallows is a stuffed-toy brand launched in 2017 by Kelly Toys Holdings LLC and now owned by Jazwares, a Berkshire Hathaway company. Its plush toys have round, pillow-like bodies and simple stitched faces, making them feel softer and more approachable than traditional stuffed animals. The brand offers a wide range of colors, sizes, and characters—animals, foods, objects, and textures—appealing to toddlers and collectors alike. This foundation is decisive for anyone evaluating a mystery-plush purchase: it means corporate backing and a multi-year track record, reducing the risk that a blind box will be poorly made or a passing fad. Parents have seen many toy fads fade, and a brand around since 2017 has already outlasted several product cycles. In short, the brand’s origin story is not trivia; it is the first reason to trust what’s inside the box. Since 2017, the line has grown steadily; the release of a second mystery series signals staying power. A toy that was only a momentary craze would not receive a numbered continuation like Series 2.
Beyond the founding date, the brand’s scale offers an even stronger trust anchor: according to the official description, Squishmallows has created more than 3,000 distinct designs. That number is not a marketing boast; it reflects a strategy of constant variety. When a company sustains thousands of characters, it proves the design team understands what makes a plush appealing—shape, color, and personality—and can keep generating fresh ideas. This published figure separates a real collection system from a one-off novelty. This scale also fuels the desire to collect: the more designs there are, the more reason you have to search for your favorites and to feel that the hunt is never truly finished. For the collector, this scale means a deep and varied collection is possible. Even within a mystery series like Micromallows, the design pool is enormous, so each blind box samples a much larger universe. This reframes a purchase: you are entering a system with thousands of possible characters, which boosts long-term collecting appeal. It also explains why a 'Series 2' can exist: with over 3,000 designs, the brand can keep repackaging new combinations without exhausting its creative well. For parents, it also means the line is deeply embedded in pop culture, making it easy to find trading groups and resale communities.
See Why the Plush Builds a Collecting Habit
The appeal of Squishmallows starts with how they look and feel. The round, squishy body invites touching and squeezing, creating a comforting sensory experience. For a child, that softness becomes security; for an adult, it offers a small stress-relief moment. The tactile pleasure is not subjective; it is a well-known reason why plush toys are used in therapy settings, and Squishmallows has leaned into that comfort factor from day one. The official description highlights the variety: the brand offers plush in many colors, sizes, and characters, from animals to food items, and even different textures. This variety means there is almost always a design that matches a person’s interest—a favorite animal, a hobby, or an inside joke. When a toy becomes personally relevant, the emotional connection makes it hard to resist buying another one. It also creates a social element: kids compare collections, and adults show off rare finds online. Moreover, the sheer number of designs—over 3,000—ensures that no collection is ever truly complete. That incompleteness turns casual buyers into dedicated collectors, because there is always another character to find. So the softness draws you in, and the variety keeps you coming back, which is exactly the dynamic that makes a mystery series like Micromallows appealing.
That desire quickly turns into a collecting habit. With over 3,000 designs, no single store shelf can show you the full lineup, and that scarcity triggers a completion instinct. Collectors start with one or two favorites, then learn about limited editions, seasonal drops, and regional exclusives, creating a never-ending hunt. The community around Squishmallows—through Facebook groups, Reddit threads, and TikTok unboxings—reinforces the behavior by showing off rare finds. In this environment, a mystery plush series like Micromallows becomes a natural extension: it feeds the same collecting loop by adding a randomized element that makes each unboxing an event. The effect is that the brand isn’t just selling a toy; it’s selling a hobby. The 3,000-design figure directly supports this: it gives collectors a huge target list, so the desire to 'catch them all' has enough breadth to stay engaging. For a parent, this hobby can be surprisingly social. The result is that a small, inexpensive plush becomes a meaningful part of a shared experience, which is why many families end up with shelves full of these characters. And because each blind box carries a tiny thrill, the habit stays fresh and self-reinforcing.
Put Series 2 in the Right Context
Now let’s place Series 2 in the bigger picture. It is part of the Micromallows line, a sub-series of smaller plush toys in blind boxes. Series 2 is simply the second batch of characters in this format; it is not a new brand, a redesigned core line, or a sudden jump in quality. It is a continuation of the same Squishmallows universe, at a smaller size and with a surprise element. For those who already own full-size Squishmallows, this series offers a way to collect more characters without taking up much shelf space. For a new buyer, it is an entry point into the broader collection. The smaller size also makes it easier to start without a large budget or a big shelf, lowering the barrier for parents. Understanding this clears up a common misconception: the number '2' does not mean upgraded or superior; it only indicates a later wave. So expect a fresh set of mini characters in the same proven formula, not a reboot or a high-end version. And because the brand has thousands of designs, each new wave can draw from a deep pool, so Series 2 is likely to feel both familiar and fresh.
The randomness of a blind box deserves special attention. Each box in Micromallows Series 2 contains one mini plush chosen from a set of characters, but the set list is not always public, and even when it is, the odds for each character can differ. This unpredictability is both the appeal and the risk. On the positive side, opening a blind box creates a moment of surprise and delight, which is why mystery toys have a long history in vending machines and collectible card packs. On the negative side, you may get a character you do not want, and if you are aiming for a specific one, you might need to buy many boxes. Because the brand has created over 3,000 designs, the possible combinations feel vast, which makes the blind box feel exciting but also makes a targeted hunt expensive. The surprise also has a social side: people love to share unboxing videos, and a rare pull becomes a status symbol within the community. A rational buyer should treat the mystery element as part of the entertainment value, not as a guarantee of receiving a particular plush. In practice, this means you should set a budget before opening and decide whether the thrill of the reveal is worth the price of a miss. For a parent, this might mean setting a rule: let your child open the box, but agree beforehand that a duplicate goes into the trade pile or gift stash.
Make the Call: Is This Mystery Box for You?
So, is Micromallows Series 2 worth buying? The answer depends on one rule: accept the randomness, or skip it. If you buy a blind box for the experience—the anticipation, the unboxing, the chance to add a cute mini to your collection—then the series delivers on that promise. The price per mini is typically lower than a full-size Squishmallow, so the financial risk is relatively small, and even a duplicate can be traded or given as a gift. In this mindset, the random draw is a feature, not a bug. The series becomes a low-stakes lottery with a soft, huggable prize. For that buyer, the verdict is a clear yes, as long as the budget allows for occasional misses. You are paying for the entertainment of the reveal, and the toy itself is a bonus. Unlike a regular plush, a blind box gives you an experience, and for many people that experience is the real product. Set a realistic spending cap before you start, and remind yourself that each miss is just part of the game. With a brand this established, the quality of the plush itself is rarely the issue—the only uncertain variable is which character you get. This approach works best when you treat the entire wave as a set: the joy comes from gradually seeing which characters you collect, not from winning a specific one. So if you love surprises and can handle a little unpredictability, this series is worth adding to your cart.
The verdict flips if you are someone who hates uncertainty. If you are buying a gift for a child who has a specific favorite character, or if your collection has a strict theme and you only want certain animals, a blind box is a poor choice. In that case, skip the mystery and buy a known Squishmallow by name. You will pay a little more for a full-size version, but you will get exactly what you want. The same advice applies if you are on a tight budget: a series of blind boxes can add up quickly, and the psychological drive to 'complete the set' can push you to spend far more than planned. Set a limit before you start, and treat the mystery series as a fun splurge, not a strategic purchase. Also, consider the age of the child: some kids handle the disappointment of a duplicate better than others. If your child tends to cry when they don’t get the character they wanted, a blind box is setting them up for a letdown. Even if you enjoy surprises, consider whether you are buying for yourself or as a gift; a gift with an unknown character can disappoint the recipient if they are not expecting a mystery. In that situation, the better investment is a named plush they will love for sure. And remember: the resale value of a blind box mini is rarely high, so losing the surprise game is not the same as losing money—it is just a smaller hit to your collector pride. Ultimately, the worth of Micromallows Series 2 is not absolute; it is a function of your tolerance for surprise and your ability to set boundaries.
The verdict is a qualified yes for the right buyer. Micromallows Series 2 is worth buying if you embrace the surprise and want a low-stakes entry into a brand with a proven 3,000+ design universe. If you can’t tolerate randomness, choose a named plush instead. That’s the rule—no hype, no pressure.
Leave a Reply